About the Book: In Like, Martin Reeves and Bob Goodson trace how a humble thumbs-up sketch—first doodled in 2005 at Yelp—evolved into the all-pervasive social media “like” button and reshaped human interaction (turn0news14). Through candid stories from tech pioneers across platforms like YouTube, Twitter, and PayPal, the book reveals how this digital icon emerged from messy, serendipitous innovation—not lone genius—with profound consequences for engagement, advertising, and our psychology (turn0search11; turn0news14). Drawing from neuroscience, business theory, and cultural history, Reeves and Goodson explain how a simple gesture became a dopamine trigger, rewriting how we connect online—both brilliantly effective and quietly addictive