About the Book: In The Terrifying Art of Finding Customers, Collin Stewart, founder and CEO of Predictable Revenue, delivers a practical, no-nonsense guide to help startup founders turn great products into real sales. Through actionable steps, benchmarks, and real-world examples, he breaks down the journey from achieving product-market fit to building a scalable sales engine. This must-read startup growth and sales strategy book empowers entrepreneurs to win their first customers with confidence and clarity.