About the Book: MicroStimuli introduces a cutting-edge behavioural science and persuasion framework that uses “nonconscious micro-interventions” at the point of action to influence decision-making in milliseconds. Drawing on neuroscience, artificial intelligence, and design thinking, it presents the Ethnolab method for analysing and reshaping human behaviour to solve real-world challenges in areas like public safety, healthcare adherence, marketing performance, and organisational change. Ideal for readers interested in behavioural economics, applied psychology, UX design, marketing strategy, and advanced persuasion techniques.