About the Book: This Harvard Business Review collection focuses on customer-centered marketing, featuring articles on aligning sales and marketing teams, measuring customer loyalty, using AI in brand management, and applying psychological targeting ethically. Classic and contemporary pieces-including Theodore Levitt’s ‘Marketing Myopia’ and newer work on influencer campaigns and personalization-help leaders attract new customers without alienating existing ones. Part of HBR’s ’10 Must Reads’ series, it distills essential marketing thinking for building stronger customer connections and unlocking growth in a rapidly changing landscape.