About the Book: Fashion-ology is a comprehensive introduction to the sociology of fashion, exploring how clothing, culture, identity, and society shape the global fashion system. Yuniya Kawamura examines the origins of fashion studies, designer influence, consumer behaviour, fashion institutions, digital transformation, social media, sustainability, and emerging trends such as the metaverse and de-Westernization. This updated edition provides critical insights into fashion as a cultural, economic, and social phenomenon, with discussions on race, gender, class, subcultures, and ethical practices. An essential resource for students and researchers of fashion studies, sociology, anthropology, and cultural studies.