About the Book: Getting Past No by William Ury provides a practical, step-by-step approach to successful negotiation, conflict resolution, and effective communication. Learn how to stay calm under pressure, manage anger and hostility, uncover the other side’s interests, counter difficult negotiation tactics, and use influence effectively. This essential guide helps you handle difficult people, workplace conflicts, customer disputes, business negotiations, and high-pressure situations, while creating mutually beneficial agreements and lasting solutions.