About the Book: Riding the Tiger: How to Survive and Prosper in the Indian Market by Wilfried Aulbur and Amit Kapoor explores the strategies behind business success in India’s volatile, price-sensitive market. Drawing on real-world experiences and case studies of companies such as Tata, Godrej, HUL, Adani Ports and Maruti Suzuki, the book examines flexible strategy, operational excellence and customer-centric innovation. It offers practical insights into successful and unsuccessful business approaches, market challenges and the dynamics of doing business in India, helping entrepreneurs, managers and business leaders understand how established conglomerates, multinational corporations and startups navigate India’s complex business environment.