About the Book: In Another Way, Dave Whorton—once an associate partner at Kleiner Perkins during Silicon Valley’s “get‑big‑fast” era—shares how he turned away from short‑term, profit‑first entrepreneurship to pursue a more sustainable path. Drawing on his own journey, he advocates for “Evergreen” businesses—built on long‑term stability, purpose beyond profit, people‑first values, and steady, profitable growth. His Evergreen 7Ps framework—Purpose, Perseverance, People First, Private, Profit, Paced Growth, and Pragmatic Innovation—offers a clear, practical blueprint for entrepreneurs and leaders who want to create enduring, values-driven companies