About the Book: Brief Case by Sanjay Arora is an engaging collection of 40 real-world brand stories exploring the psychology, strategy, and cultural insights behind iconic marketing successes and failures. From Bisleri, Maggi, Dettol, and Parle-G to LEGO, Dyson, Patagonia, De Beers, and Spotify, the book reveals why consumers choose certain brands and how businesses influence desire, trust, memory, and perception. Combining marketing case studies with practical business lessons, Brief Case offers valuable insights into branding, consumer behaviour, advertising, positioning, and business strategy. A useful read for marketers, entrepreneurs, business students, and brand enthusiasts