About the Book: In Click Here: The Art and Science of Digital Marketing and Advertising, Alex Schultz, Chief Marketing Officer at Meta, offers a comprehensive guide to navigating the complexities of digital marketing. Drawing from his extensive experience at Meta and eBay, Schultz provides actionable insights for businesses of all sizes. The book covers essential topics such as selecting the right marketing channels, testing creative strategies, leveraging generative AI, and measuring incremental gains. Structured into three parts—The Basics, The Infrastructure, and The Channels—it serves as a practical playbook for marketers seeking sustainable growth in the digital age. Whether you’re part of a global corporation or a startup, this book equips you with the tools to maximize your marketing impact.