About the Book: What makes cults so powerful, captivating, and terrifying? In Cultish: The Language of Fanaticism, author Amanda Montell explores the psychological and linguistic tools that extreme groups use to attract and retain members—tools that aren’t confined to isolated compounds but infiltrate everyday life. Montell argues that the true power of cults lies not in brainwashing, but in the strategic use of cultish language—a potent force found in everything from religious sects and multi-level marketing schemes to trendy fitness programs and influencer culture. With sharp analysis, real-world case studies, and dark humor, Cultish reveals how language creates identity, loyalty, and an “us versus them” mentality in modern society. This thought-provoking book uncovers the subtle ways we’re all influenced by cultish communication, whether we realize it or not.