About the Book: Entrepreneurial Marketing by Philip Kotler explores why traditional, professional marketing alone is no longer sufficient in the fast-evolving post-pandemic digital economy. Blending core marketing management principles, marketing operations, and strategic frameworks with entrepreneurial thinking, innovation, agility, and risk-taking, the book outlines the future-ready capabilities marketers need to drive growth. Featuring global and regional case studies in every chapter, it provides practical insights for professionals aiming to master modern marketing strategy and business innovation.