About the Book: Every Screen on the Planet is a gripping investigative account of TikTok’s meteoric rise, powerful algorithm and global controversies. Emily Baker-White traces how ByteDance founder Zhang Yiming transformed the internet by bringing personalised information directly to billions of users. Drawing on internal documents, leaked recordings and whistle-blower accounts, the book explores allegations of surveillance, censorship, data privacy, political influence and user manipulation. From India and Europe to the United States, TikTok’s growing influence has sparked a geopolitical battle between two superpowers. A compelling work of technology journalism and investigative nonfiction, it examines the hidden power behind the world’s most addictive social media platform.