About the Book: Global by Design explores how reverse innovation and design thinking can create high-performance, low-cost solutions with worldwide appeal. Vijay Govindarajan and Chris Trimble? Actually, the book by Winter and Govindarajan combines engineering design and business strategy to offer a practical framework for identifying global problems, understanding emerging markets and developing innovations that can succeed in both developing and wealthy economies. Designed for business leaders, engineers, entrepreneurs, policymakers, educators and NGOs, this book shows how diverse perspectives can uncover opportunities, drive disruptive innovation and build scalable solutions that deliver value across markets.