About the Book: David Hepworth explores the remarkable longevity of rock music’s biggest icons, including Bob Dylan, Bruce Springsteen, Paul McCartney, Elton John, Mick Jagger and Pink Floyd. Beginning with Live Aid in 1985, Hepworth examines how the generation that defined rock in the 1960s and 1970s transformed live performance into an era of spectacle and sustained their cultural influence for decades. Blending music history, popular culture and fascinating anecdotes, this engaging book explores the unprecedented “third act” of rock’s greatest stars and how technology, celebrity and changing audiences have kept them at the top of the music world.