Indian Advertising: Laughter & Tears

Indian Advertising: Laughter and Tears captures the evolution of the profession from 1950 to the present time. This book presents pen portraits of individuals who have shaped the profession. Advertising has at times seemed suspect in the eyes of leaders of governments that have ruled in Delhi after Independence. Indian advertising encompasses the socio-economic aspects that influence the profession, as governments in India wield considerable influence over all business activity. The book also showcases advertising—the good and not-so-good—through each decade covered. It begins at a time when companies sought full-service ad agencies that offered creative, media, and PR services. It ends when companies are no longer interested in full-service agencies. The business has evolved into three distinct areas: Creative, Media, and PR; each now offers companies its respective specialisations.