About the Book: Drawing on decades of experience with companies like McKinsey and PepsiCo, Vivek Banerji reveals how to harness powerful insights that fuel organizational transformation. Insight Edge emphasizes the blend of art and science, imagination and pragmatism, drawing inspiration from diverse fields such as machine learning, design, psychology, and sports. The book argues that information alone doesn’t create insight; human qualities like curiosity, creativity, empathy, and analytical thinking are essential to crafting impactful strategies. Packed with real-world examples and practical frameworks, it empowers CEOs, marketers, strategists, and data analysts to move beyond data and unlock the true power of human insight. This essential guide is perfect for leaders aiming to drive innovation and breakthrough outcomes in today’s competitive landscape.