About the Book: It Just Works explores simplicity as a powerful driver of innovation, leadership and business success, using products such as the iPhone, ChatGPT and LEGO as examples. Drawing on his experience at Apple, Neil West examines the principles of simplification associated with Steve Jobs, Tim Cook and John Ternus, showing how they can be applied to products, organisations and everyday decisions. Practical and actionable, the book is a valuable guide for leaders, entrepreneurs and professionals seeking to create greater impact by making things simpler.