About the Book: Marketing 6.0 by Philip Kotler introduces the concept of metamarketing, explaining how businesses can integrate advanced technologies with evolving business models to meet the expectations of Generation Z and Generation Alpha. The book explores metaverse marketing, extended reality (XR), immersive customer experiences, sustainability in marketing, and omnichannel strategy, highlighting the convergence of physical and digital engagement. Designed for modern marketers, it provides strategic insights into leveraging AI, digital transformation, and interactive technologies to create meaningful, future-ready customer connections.