About the Book: Marketing Management, 17th Edition by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh is a comprehensive guide to modern marketing strategy, consumer behaviour, digital marketing, data analytics, and competitive analysis. Featuring updated frameworks, global perspectives, and Indian business case studies, this edition connects marketing theory with practical business applications. Ideal for marketing students, MBA students, business professionals, and marketers seeking the latest marketing concepts and strategies.