About the Book: Born from a $40 late fee, Netflix was founded by Reed Hastings and Marc Randolph with a disruptive vision: a subscription-based streaming service that prioritized user convenience. Starting as a DVD-by-mail company, Netflix revolutionized home entertainment by launching online streaming in 2007 and entering original content with hits like House of Cards in 2013. The brand name “Netflix” cleverly combines “net” for Internet and “flix” for movies, reflecting its core mission to deliver digital films and shows. By 2015, Netflix had over 65 million global subscribers and today boasts more than 250 million, becoming a household name synonymous with binge-watching. This trailblazing company redefined the entertainment industry through bold innovation, smart branding, and an unwavering focus on the viewer experience.
