About the Book: In Predictable Revenue, Aaron Ross (with Marylou Tyler) reveals the outbound sales system that helped Salesforce.com generate an extra $100 million in recurring revenue — all without making cold calls. Drawing on his experience as a top sales architect, Ross explains how to build a scalable sales machine by separating lead generation from closing and empowering self-managing teams. This practical, strategic guide is designed for CEOs, entrepreneurs, and sales VPs who want to generate predictable revenue, reduce dependency on founders, and grow sustainably.