About the Book: Profit First by Mike Michalowicz introduces a revolutionary cash management system that helps entrepreneurs build profitable businesses by putting profit before expenses. Challenging the traditional formula of Sales – Expenses = Profit, Michalowicz presents a simple behavioural approach: Sales – Profit = Expenses. Through practical steps, real-world examples, and actionable strategies, this book teaches small business owners how to improve cash flow, control spending, simplify financial management, and create sustainable profitability. Ideal for entrepreneurs, startups, and business leaders looking to transform their companies from revenue-focused operations into consistently profitable businesses.