About the Book: During a business trip to Milan, New Yorker Howard Schultz was captivated by the inviting ambiance of Italian coffee bars—the rich aroma of espresso, friendly baristas, and vibrant energy inspired him to reimagine the coffee experience in America. The Starbucks name was coined by co-founder Gordon Bowker, who drew inspiration from a mining town called Starbo and a character in Moby Dick, ultimately giving birth to the iconic coffeehouse brand. The recognizable twin-tailed siren logo is rooted in Greek mythology, symbolizing allure and maritime history. Starbucks was founded by three ambitious friends—Jerry Baldwin, Gordon Bowker, and Zev Siegl—who combined their passions and skills to launch what would become a global coffee empire. From humble beginnings in Seattle to international coffeehouse dominance, Starbucks transformed the café culture with its customer-centric experience and premium brews.