About the Book: With India needing more jobs for its rising population, “Startups of Bharat” argues that the solution is more startups and offers much-needed guidance on embracing entrepreneurship. Using case studies of successful companies like Physics Wallah and BharatPe, the book provides a ringside view of a founder’s journey from ideation to scaling. The authors introduce their original RISING framework to help readers grasp and apply key learnings. This practical, relatable, and accessible book is designed to ignite entrepreneurial ambitions in anyone building, planning, or simply curious about a startup.