About the Book: This book explores why, despite knowing that our data is collected and used to target us, we continue to embrace a world of personalized technology. It argues that this “Personalised Century” is changing our sense of self, making us see ourselves as objects of data rather than authors of our own lives. The author, Andrew Harkness, traces the history behind this shift and challenges readers to consider what is being lost in this convenient, but potentially dangerous, new reality.