About the Book: Learn how to achieve seemingly impossible goals through radical innovation, organizational transformation and measurable change. Drawing on Idris Jala’s experience transforming Shell, airlines, corporations, government departments and organizations, this practical business book introduces the Big Fast Results (BFR) methodology. Discover how ambitious targets, empowered teams, strategic execution and redesigned processes can drive rapid, sustainable results. With real-world case studies and practical guidance, the book offers a clear, jargon-free framework for leaders, managers, entrepreneurs and individuals seeking breakthrough performance, business transformation, innovation and organizational success.