About the Book: In The Niche Code, Rajeev Roy challenges the obsession with scaling and reveals why specialization—not size—drives lasting success. Through insights from entrepreneurs, real-world mentoring, and rich case studies of companies like Mamaearth, boAt, Amazon, and Tesla, the book illustrates how focusing on underserved markets builds powerful, enduring brands. Roy provides frameworks for identifying niches, crafting brand and pricing strategies, scaling with purpose, and leveraging AI to reach global audiences. Whether you’re a startup founder, business leader, or aspiring entrepreneur, this book is your guide to mastering niche dominance in today’s competitive marketplace