About the Book: In The Power of Ignorance, Dave Trott explores how admitting “I don’t know” can unlock creativity, problem-solving, and innovation in advertising, business, and everyday life. Using real-life stories and his signature wit, Trott illustrates how the most effective thinkers and problem solvers embrace uncertainty and approach challenges with curiosity. This insightful collection reveals that acknowledging what you don’t know is the first step toward learning, change, and extraordinary results.