About the Book: The Power of Tier 3 and Tier 4 Cities of India: Gateway to a $10 Trillion Economy by Sarabjit S. Puri and Kunal Awasthy explores how India’s smaller towns and villages are emerging as key drivers of economic growth beyond metro cities. The book highlights opportunities in MSMEs, agriculture, retail, education, and e-commerce, emphasizing rising aspirations, digital connectivity, and entrepreneurial energy as catalysts for an inclusive $10 trillion economy. With expert insights from leaders in rural marketing, FMCG, and global trade, it offers a roadmap for policymakers, businesses, and investors to unlock India’s full economic potential.