About the Book: The book is a powerful reckoning with how attention capitalism—the commodification and extraction of human attention by major tech firms—has profoundly reordered our politics and the fabric of society. Hayes argues that the clear boundary between public and private life has been effectively torn down in the last decade. He uses the metaphor of sirens designed to compel us, representing the constant, addictive distractions that are doing the bidding of vast empires built on harvesting human attention. The Sirens’ Call is presented as an essential guide to help readers and society wrest back control of their lives, focus, politics, and future.