About the Book: This updated edition of the bestselling business playbook, “The Ultimate Sales Machine,” provides a strategy to turbocharge any organization by focusing on just twelve key areas of improvement. Originally written by legendary sales expert Chet Holmes, his daughter Amanda Holmes now updates the classic advice for modern times, adding over 50 new pages of material. The book champions “pigheaded discipline” in executing proven concepts like teaching teams to work smarter, maximizing marketing ROI, perfecting sales interactions, and landing dream clients. The revision includes practical tools, checklists for faster returns, Core Story Frameworks to achieve market leadership, and a bonus chapter from Chet, “How to Live a Rich and Full Life.” It’s an essential guide for any CEO, manager, or owner aiming for sustained high performance.