About the Book: The Field Guide to Unreasonable Hospitality by Will Guidara is the practical companion workbook to the bestselling Unreasonable Hospitality, designed to turn the principles of exceptional service into everyday action. Through interactive exercises, practical prompts and real-world examples, Guidara shows readers how to build high-performing teams, develop a culture of hospitality, improve communication and collaboration, give meaningful feedback and create extraordinary customer experiences. From personalised gestures to repeatable service strategies, this beautifully illustrated guide provides actionable tools for leaders, managers and employees across industries. Ideal for anyone looking to strengthen leadership, workplace culture, customer service and hospitality, it transforms generous thinking into consistent practice.