About the Book: What Do You Really Stand For? explores how understanding and living by your core values can transform personal fulfilment, career success, and leadership effectiveness. Columbia Business School professor Paul Ingram reveals how values serve as a powerful advantage, influencing decisions, relationships, and performance. Drawing on decades of research and practical frameworks, the book provides exercises to help readers identify their true values, align their actions with their beliefs, and navigate challenges with greater clarity and confidence. A practical guide for professionals and leaders seeking purpose-driven success and a more intentional life.