About the Book: Zero to Scale by Arindam Paul is a practical playbook for brand builders, packed with real-world insights across product development, distribution, customer acquisition, brand strategy, and team building. Drawing from the journey of scaling Atomberg from zero to ₹1000+ Cr in revenue, the book delivers proven strategies for high-growth execution. It’s an essential guide for entrepreneurs, marketers, and operators navigating India’s competitive business landscape. With actionable advice rooted in hands-on experience, it fills a crucial gap in startup and brand management literature. Ideal for anyone serious about scaling a brand or advancing in sales and marketing in India.