About the Book: Berner, co-founder and CEO of legal cannabis company Cookies, shares how he built a billion-dollar brand from street-level hustle into a mainstream empire with over seventy stores worldwide. Drawing lessons from streetwear branding, music-industry collaborations, and Silicon Valley-style rapid expansion, he outlines principles like recognizing opportunity, leveraging your network, building a timeless identity, and trusting your instincts. Part memoir, part business blueprint, Becoming Legend reveals how Berner turned vision and access into lasting entrepreneurial success.